Marketers are well aware that they can't spread themselves too thin across all social media platforms. They need to focus their efforts on the most powerful ones. However, there are three relatively new apps that have gained significant attention and should not be overlooked. If your target audience is using these platforms, your marketing team needs to be there as well.

These apps have earned their spot on this list by catering to the needs of users who want to share and consume content in unique ways. Whether it's for entertainment, creativity, or establishing an online presence, these platforms offer new opportunities for marketers to connect with their audiences. Time is of the essence, and being an early adopter on social media platforms often gives businesses a competitive edge. It's clear that taking action on these platforms sooner rather than later can bring multiple benefits to your business. So, let's dive into these three new social media platforms and explore how businesses can leverage them to increase their visibility.

1. Threads

Threads is the new kid on the block, launching recently in July of 2023. Threads is a text-based social media platform with a similar look and feel to its very clear rival, X, formerly Twitter. Developed by Meta, Threads is a standalone app linked to Instagram that allows users to share text, images, and videos. The app is designed to be a platform where users can have real-time, public conversations with one another. Posts on the app can be up to 500 characters, a major, and potentially attractive, jump upward from Twitter's 280-character limit. In terms of integration with Instagram, Thread posts are directly shareable to Instagram stories and users can import the Instagram accounts they follow directly to Threads. Read more about the Threads app in one of our latest articles here. 

Seeing as Threads is closely linked with Instagram, which is one of the most widely utilised social media platforms in the world, many users are exploring the platform. Putting your business on Threads can position you as a current and on-trend business. What other advantages can you gain from this new platform? With Threads, you can build a relationship with your audience through community engagement. This app is a more interactive, conversational platform, enabling businesses to foster relationships with their customers. It's great for customer service, and can also help you generate new leads. Threads also offers analytics, so you can track your performance!

2. BeReal

BeReal, the social media app that encourages users to share real-time photos of themselves, has gained popularity in recent months. Unlike other platforms, BeReal only allows users to post one photo per day, taken automatically at a random time. This unique feature makes it difficult for users to edit or stage their photos, promoting authenticity in social media sharing. As a result, BeReal is now being seen as a potential rival to popular apps like Instagram and Snapchat. But BeReal isn't just for personal use. It can also be a valuable tool for businesses. In today's world, consumers crave authenticity and a human-centric approach from the companies they interact with. By utilizing BeReal, businesses can showcase their day-to-day activities, giving users a glimpse behind the scenes. This not only creates audience engagement but also allows companies to highlight their culture and values.

The benefits of using BeReal for business are numerous. From collaborating with influencers to organizing competitions and giveaways, the platform offers a range of opportunities to promote your brand. And it's not limited to specific industries either. Whether you're in the food and beverage, fashion and beauty, travel, or even education sector, BeReal can help you gain visibility and connect with your target audience. So, if you're looking to implement a "behind the scenes" social media marketing strategy, BeReal is the app for you. It's time to embrace authenticity and let your business shine on this exciting platform.

3. Mastodon

Mastodon, the free and open-source platform, revolutionizes social media by allowing users to host their own services. Unlike other platforms, Mastodon operates through a network of independent servers called "instances," each managed by different individuals or organizations. This decentralized approach ensures that user information is not stored on a single server owned by a centralized entity. In fact, users have the power to delete their data whenever they please.  One of the unique aspects of Mastodon is the ability for users to create accounts on various instances, interact with others across different instances, and even establish their own instances. This flexibility, combined with its strong focus on privacy and user control, has made Mastodon an appealing alternative to popular social media giants like Twitter and Facebook. 

Mastodon offers a range of features to enhance user experience, including customizable content warnings, blocking and muting functions, and the freedom to export or delete data at any time. Additionally, its chronological timeline feed sets it apart from platforms that rely on algorithmic systems to curate content.  If you're looking to tap into the growing interest in decentralized internet spaces, Mastodon provides an excellent opportunity for your business to connect with individuals seeking engagement with decentralized organizations. Discover more about this groundbreaking platform in our blog post here.

Are you ready for the next wave in social media marketing? 

Looking for the hottest social media platforms to connect with your audience in 2023? Look no further than Threads, BeReal, and Mastodon! These platforms are taking the digital world by storm and are sure to revolutionize the way marketers engage with consumers. We'd love to hear your thoughts on the rising social media platforms you're keeping an eye on. Share your insights in the comments below!